Spec Sheet
Client
Nike Brazil
Industry
Footswear
My Role
Art Director
Team
Art Director, Creative Director, Planning, Account Manager
Delivarables
Retouch
Tools
Adobe Photoshop
Project Timeline
1 week
Year
2017
Agency
8 Agency
My Role
Retouching project showcasing a customizable display case for new Nike shoes. These images were featured on sneakerhead websites and social media posts across the globe.
Context
For Air Max Day, Nike celebrated three icons of sneaker culture: the Air Max 1 Atmos, Air Max 1 Master, and Air Max 90—with a special drop at select stores across Brazil.
The first sneakerheads to get their hands on the releases received something extra: a limited-edition case designed to turn the unboxing experience into part of the drop.
Results
Before / After
